Hiring "Influencer Marketing Executive" for Grant road location

Job Description:

Job Title: Influencer Marketing Executive

Location: Grant Road, Mumbai
Job Type: Full-Time
Day: Monday to Saturday
Time: 10am to 7pm
Salary: Best as per industry
Reports To: Marketing Manager / Director

Job Overview:

We are looking for a dynamic and results-driven Influencer Marketing Executive to join our marketing team. The ideal candidate will play a key role in identifying, partnering, and collaborating with social media influencers to amplify our brand presence, grow our follower base, and drive meaningful engagement across platforms—especially Instagram. You must have a deep understanding of influencer marketing trends, Instagram’s algorithm, and performance analytics.

Key Responsibilities:

Influencer Strategy & Collaboration:

• Identify and onboard relevant influencers that align with the brand's values, voice, and target audience.

• Build and nurture strong, long-term relationships with influencers, creators, and brand ambassadors.

• Manage day-to-day communication with influencers to ensure timely and high-quality content delivery.

Campaign Execution:

• Design and execute influencer marketing campaigns to support product launches, promotions, and brand awareness initiatives.

• Collaborate with content, social media, and design teams to ensure influencer content aligns with the overall brand strategy.

Contract & Budget Management:

• Negotiate influencer contracts, deliverables, timelines, and payments.

• Ensure compliance with campaign briefs and track contract deliverables effectively.

Performance Analysis & Reporting:

• Monitor and evaluate campaign performance using KPIs such as impressions, reach, engagement, conversions, and ROI.

• Create detailed performance reports with actionable insights and optimization recommendations.

Required Qualifications & Skills:

• Education: Bachelor’s degree in Marketing, Communications, PR, or a related field.

• Experience: 2–3 years of hands-on experience in influencer marketing or social media strategy.

• Knowledge & Skills:

  • Strong understanding of social media platforms (especially Instagram, YouTube, and TikTok).

  • Updated knowledge of influencer trends, content styles, and engagement strategies.

  • Excellent communication, relationship-building, and negotiation skills.

  • Proficiency in influencer marketing platforms and social media analytics tools.

  • Ability to analyze campaign data and draw actionable insights for optimization.

Key Performance Indicators (KPIs):

• Reach & Impressions: Total number of unique users reached through influencer content.

• Engagement Rate: Metrics such as likes, comments, shares, and saves.

• Influencer ROI: Conversion rates, website traffic, or sales directly linked to influencer campaigns.

• Audience Growth: Increase in followers and engagement across the brand’s social media channels.

For more detail contact hire@talismanstaffing.com or whatsApp at 9503973095 Victor